المؤلفون: Coughlan, Anne T.¹, Sen, Subrata K.²

المصدر: Marketing Science. Fall89, Vol. 8 Issue 4, p324. 19p.

مصطلحات موضوعية: *SALES personnel, *COMPENSATION management, *MOTIVATION research (Marketing), *ECONOMICS, *MARKETING, *PERSONNEL management, *MARKETING research, *SALES executives

المؤلفون: Horsky, Dan¹, Sen, Subrata K.¹

المصدر: Journal of Business. Jul80 Part 2 of 2, Vol. 53 Issue 3, p5-12. 8p.

مصطلحات موضوعية: *CONSUMER behavior, *MARKETING, *ECONOMICS, *ADVERTISING, POLITICAL planning, PSYCHOLOGY

المؤلفون: Salazar, Rodolfo C.¹, Sen, Subrata K.²

المصدر: Management Science. Dec1968, Vol. 15 Issue 4, pB-161-B-179. 19p.

مصطلحات موضوعية: *CAPITAL budget, *SIMULATION methods & models, *RISK management in business, *CAPITAL market, *CAPITAL investments, *ASSET management, *ANALYSIS of variance, *CASH management, *LINEAR programming, *ECONOMICS, *MANAGEMENT, UNCERTAINTY

المؤلفون: Gould, John P., Sen, Subrata K.

المصدر: Journal of Business. Jan84 Part 2 of 2, Vol. 57 Issue 1, p1-2. 2p.

مصطلحات موضوعية: *CONFERENCES & conventions, *PRICING, *MARKETING, *ECONOMICS, *BUSINESSMEN

مصطلحات جغرافية: ROCHESTER (N.Y.), NEW York (State)

الشركة/الكيان: UNIVERSITY of Rochester (Rochester, N.Y.)

People: SEN, Subrata K.

المؤلفون: Sen, Subrata¹

المصدر: Journal of Business. Oct74, Vol. 47 Issue 4, p579-581. 3p.

مصطلحات موضوعية: *ECONOMICS, NONFICTION

Reviews & Products: MISPERCEPTIONS of Economic Phenomena (Book)

People: BROWN, F. E., OXENFELDT, A. R.

المؤلفون: Blattberg, Robert¹, Buesing, Thomas, Peacock, Peter², Sen, Subrata³

المصدر: Journal of Marketing Research (JMR). Aug1978, Vol. 15 Issue 3, p369-377. 9p. 1 Diagram, 9 Charts.

مصطلحات موضوعية: *DEAL proneness, *PURCHASING, *CONSUMPTION (Economics), *MARKETING strategy, *TRANSACTION costs, *MARKET segmentation, *MARKETING research, *TARGET marketing, *ADVERTISING effectiveness, *ECONOMICS, *ECONOMIC history, CONSUMER behavior research, HOUSEHOLDS, PRIMARY audience