المؤلفون: Pekelman, Dov¹, Sen, Subrata²

المصدر: Advances in Consumer Research. 1976, Vol. 3 Issue 1, p81-87. 7p.

مصطلحات موضوعية: *CONSUMER behavior, *DECISION making, *STOCHASTIC analysis, *MATHEMATICAL analysis, *STOCHASTIC processes

المؤلفون: Blattberg, Robert C.¹, Peacock, Peter², Sen, Subrata K.³

المصدر: Journal of Consumer Research. Dec76, Vol. 3 Issue 3, p143-154. 12p. 12 Charts.

مصطلحات موضوعية: *CONSUMER behavior, *CONSUMER attitudes, *BRAND choice, *PURCHASING, *DECISION making, *MARKETING research, *CONSUMER preferences, *PRODUCT differentiation, *DECISION theory, *STRATEGIC planning