المؤلفون: Blattberg, Robert C.¹, Sen, Subrata K.²

المصدر: Journal of Marketing Research (JMR). Feb1976, Vol. 13 Issue 1, p34-45. 12p. 7 Charts.

مصطلحات موضوعية: *CONSUMER preferences, *CONSUMER attitudes, *CONSUMER behavior, *BRAND choice, *BAYESIAN analysis, *MARKETING, *STOCHASTIC analysis, *MATHEMATICAL analysis, *PRODUCT management, *BRAND loyalty

المؤلفون: Blattberg, Robert C.¹, Sen, Subrata K.¹

المصدر: Journal of Marketing Research (JMR). Nov73, Vol. 10 Issue 4, p421-427. 7p. 2 Charts.

مصطلحات موضوعية: *BRAND choice, *CONSUMER preferences research, *STOCHASTIC models, *DISCRIMINANT analysis, *STATISTICAL hypothesis testing, *BRAND loyalty, *PARAMETER estimation, *BRAND evaluation, *MARKET mapping, CHI-squared test

المؤلفون: Blattberg, Robert C.¹, Sen, Subrata K.¹

المصدر: Management Science. Feb1975, Vol. 21 Issue 6, p682-696. 15p.

مصطلحات موضوعية: *MARKET segmentation, *RELATIONSHIP marketing, *CUSTOMER loyalty, *MARKOV processes, *FOCUS groups, *BAYESIAN analysis, *STOCHASTIC models, *BRAND choice, *CONSUMER preferences research, CONSUMER behavior research, EDUCATION

المؤلفون: Blattberg, Robert C.¹, Peacock, Peter², Sen, Subrata K.³

المصدر: Journal of Consumer Research. Dec76, Vol. 3 Issue 3, p143-154. 12p. 12 Charts.

مصطلحات موضوعية: *CONSUMER behavior, *CONSUMER attitudes, *BRAND choice, *PURCHASING, *DECISION making, *MARKETING research, *CONSUMER preferences, *PRODUCT differentiation, *DECISION theory, *STRATEGIC planning

المؤلفون: Narasimhan, Chakravarthi¹, Neslin, Scott A.², Sen, Subrata K.³

المصدر: Journal of Marketing. Apr96, Vol. 60 Issue 2, p17-30. 14p. 1 Diagram, 9 Charts.

مصطلحات موضوعية: *BRAND choice, *MANUFACTURED products, *BRAND name products, *CONSUMER attitudes, *ELASTICITY (Economics), *PROMOTIONAL products, *MARKET share, *SALES promotion, *CONSUMER preferences

المؤلفون: Godes, David¹, Mayzlin, Dina², Chen, Yubo³, Das, Sanjiv⁴, Dellarocas, Chrysanthos⁵, Pfeiffer, Bruce⁶, Libai, Barak⁷, Sen, Subrata², Shi, Mengze⁸, Verlegh, Peeter⁹

المصدر: Marketing Letters. Dec2005, Vol. 16 Issue 3/4, p415-428. 14p.

مصطلحات موضوعية: *CONSUMER preferences, *SOCIAL exchange, *CONSUMER behavior, *BRAND choice, *PRODUCT management, SOCIAL interaction, SOCIAL psychology, SOCIAL sciences, COMPREHENSION