| مستخلص: |
This article focuses on two Chinese cigarette brands targeted at women smokers. The Chahua and Yuren brands both appeared in shops at the end of December 1997. Chahua, manufactured by the Kinming Cigarette Factory, is 94 millimeter long and looks slim and pretty when set against most other Chinese cigarettes. This product has a fresh and natural taste because its ingredients include essences extracted from local sub-tropical fruits. Chanhua is modelled on More, as this U.S. cigarette is quite popular among Chinese smokers, especially female smokers. Yuren, produced by the Yuxi Cigarette Factory, is slim and has a white filter and mild taste. As of July 1998, 100 cases of Yuren, which, at Yuan100 per carton, is less expensive than is Chahua, have been put on the market in a number of cities. Chanhua and Yuren are promoted as low-tar products since they are rated with delivering 12 milligram and 15 milligram of tar respectively, lower than other domestic cigarettes. Both the Kumming and Yuxi factories have kept a low profile in respect of these brands and there has been little advertising for the, but anti-smoking groups have been on the alert and have used local media to voice their criticisms. Some news papers went so far as to accuse the cigarette factories of attempting to lure women into smoking. |
