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1دورية أكاديمية
المؤلفون: Pekelman, Dov1, Sen, Subrata K.2
المصدر: Journal of Consumer Research. Mar79, Vol. 5 Issue 4, p262-271. 10p. 3 Charts, 5 Graphs.
مصطلحات موضوعية: *CONJOINT analysis, *UTILITY functions, *CONSUMER research, *PRODUCT attributes, *LINEAR programming, *ESTIMATION theory, *BRAND evaluation, *BRAND name products, *MARKETING research, INTERPOLATION
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2دورية أكاديمية
المؤلفون: Blattberg, Robert C.1, Peacock, Peter2, Sen, Subrata K.3
المصدر: Journal of Consumer Research. Dec76, Vol. 3 Issue 3, p143-154. 12p. 12 Charts.
مصطلحات موضوعية: *CONSUMER behavior, *CONSUMER attitudes, *BRAND choice, *PURCHASING, *DECISION making, *MARKETING research, *CONSUMER preferences, *PRODUCT differentiation, *DECISION theory, *STRATEGIC planning
