المؤلفون: Hoch, Stephen J.¹, Loewenstein, George F.¹

المصدر: Journal of Consumer Research. Mar91, Vol. 17 Issue 4, p492-507. 16p. 4 Diagrams.

مصطلحات موضوعية: *CONSUMER preferences, *CONSUMER behavior, *ECONOMETRIC models, *CONSUMER research, SELF-control, JUDGMENT (Psychology), COGNITION, EMOTIONS, HUMAN information processing, IMPULSE (Psychology)

المؤلفون: Petty, Richard E.¹

المصدر: Journal of Consumer Research. Jun2006, Vol. 33 Issue 1, p22-24. 3p. 1 Diagram.

مصطلحات موضوعية: COGNITIVE analysis, RESEARCH evaluation, ATTITUDE research, PSYCHOLOGICAL tests, COGNITION, METACOGNITION, COGNITIVE ability, TRUTHFULNESS & falsehood, SELF-monitoring (Psychology), SELF-control