المؤلفون: Chang, Wei-Lun, Huang, Ling-Yao

المساهمون: 淡江大學企業管理學系

مصطلحات موضوعية: Service experience, Multi-attribute utility theory, Crowdedness, Waiting time

العلاقة: Service Business 10(1), pp1-30; Allison RI, Uhl KP (1964) Influence of beer brand identification on taste perception. J Mark Res 1(3):36–39 CrossRef Antonides G, Verhoef PC, van Aalst M (2002) Consumer perception and evaluation of waiting time: a field experiment. J Consum Psychol 12:193–202 CrossRef Areni CS, Kim D (1993) The influence of background music in shopping behavior: Classical versus top 40 music in a wine store. In: Leigh MA, Michael LR (eds) Advances in consumer research, vol 20. Association for Consumer Research, Provo, pp 336–340 Argo JJ, Dahl DW, Manchanda RV (2005) The influence of a mere social presence in a retail context. J Consum Res 32(2):207–212 CrossRef Baker J, Cameron M (1996) The effects of the service environment on affect and consumer perception of waiting time: an integrative review and research propositions. J Acad Mark Sci 24(4):338–349 CrossRef Baker J, Grewal D, Michael L (1992) An experimental approach to making retail store environmental decisions. J Retail 68:445–460 Berry L, Zeithaml V, Parasuraman A (1992) Five imperatives for improving service quality. In: Lovelock CH (ed) Managing services (marketing, operations and human resources), 2nd edn. Prentice-Hall, Englewood Cliffs Berry LL, Seiders K, Grewal D (2002) Understanding service convenience. J Mark 66(3):1–17 CrossRef Beverland M, Lim EAC, Morrison M, Terziovski M (2006) In-store music and consumer-brand relationships: relational transformation following experiences of (mis)fit. J Bus Res 59:982–989 CrossRef Bitner M (1990) Evaluating service encounters: the effects of physical surroundings and employee responses. J Mark 54(2):69–82 CrossRef Bitner MJ (1992) Servicescapes: the impact of physical surrounding on customers and employees. J Mark 56:57–71 CrossRef Bitner MJ, Hubbert AR, Zeithaml VA (1997) Customer contributions and roles in service delivery. Int J Serv Ind Manag 8(3):193–205 CrossRef Booms B, Bitner M (1981) Marketing strategies and organization structures for service firms. In: Donnelly J, George W (eds) Marketing of services. American Marketing Association, Chicago Brady MK, Cronin JJ, Brand RR (2002) Performance-only measurement of service quality: a replication and extension. J Bus Res 55(1):17–35 CrossRef Brehm J (1966) A theory of psychological reactance. Academic, New York Breneiser JE, Allen SN (2011) Taste preference for brand name versus store brand sodas. N Am J Psychol 13(2):281–290 Casey B (2004) Convenience intensifies cross-channel competition. Drug Store News, (February), p 16 Chebat J, Gelinas-Chebat C, Filiatrault P (1993) Interactive effects of musical and visual cues on time perception: an application to waiting lines in banks. Percept Mot Skills 77:995–1020 CrossRef Cottle TJ (1976) Perceiving time: a psychological investigation with men and women. Wiley, New York Davis MM, Heineke J (1994) Understanding the roles of the customer and the operation for better queue management. Int J Oper Prod Manag 14(5):21–34 未完; http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/100673Test; http://tkuir.lib.tku.edu.tw:8080/dspace/bitstream/987654321/100673/2/index.htmlTest

الإتاحة: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/100673Test
http://tkuir.lib.tku.edu.tw:8080/dspace/bitstream/987654321/100673/2/index.htmlTest

المؤلفون: 黃齡瑤, Huang, Ling-Yao

المساهمون: 淡江大學企業管理學系碩士班, 張瑋倫

مصطلحات موضوعية: 服務體驗值, 消費者感知, 多屬性效用理論, Service experience value, customer perception, multi-attribute utility theory

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Journal of Marketing, Vol. 60, pp. 31–46.; U0002-0407201311465600; http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/94153Test; http://tkuir.lib.tku.edu.tw:8080/dspace/bitstream/987654321/94153/-1/index.htmlTest

الإتاحة: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/94153Test
http://tkuir.lib.tku.edu.tw:8080/dspace/bitstream/987654321/94153/-1/index.htmlTest

المؤلفون: 蔡齡瑤, Tsai, Ling-Yao

المساهمون: 淡江大學保險學系保險經營碩士在職專班, 胡宜仁, Hu, Yi-Jen

مصطلحات موضوعية: 金融海嘯, 人口老化, 高齡化社會, 退休保險規劃, The Financial Tsunami, Aging of Population, aged society, retirement planning, Annunity, Long-Term Care Insurance, Life-long Health Insurance

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