التفاصيل البيبلوغرافية
| العنوان: |
When loyalties clash purchase behavior when a preferred brand is stocked out: The tradeoff between brand and store loyalty |
| المؤلفون: |
Puligadda, Sanjay, Ross, William T., Chen, Jinjie, Howlett, Elizabeth |
| المجموعة: |
RePEc (Research Papers in Economics) |
| الوصف: |
The interplay between brand and store loyalty is investigated in the situation of stockout of a preferred brand at a preferred store through three studies. A four-item scale for measuring store loyalty is developed and tested. While brand loyalty influences between-store substitution and within-store substitution in a stockout, store loyalty does not have any influence, suggesting the dominance of brand loyalty over store loyalty in a stockout. Relevance and implications of the results are discussed. ; Brand loyalty; Store loyalty; Stockouts |
| نوع الوثيقة: |
article in journal/newspaper |
| اللغة: |
unknown |
| العلاقة: |
http://www.sciencedirect.com/science/article/pii/S096969891200077XTest |
| الإتاحة: |
http://www.sciencedirect.com/science/article/pii/S096969891200077XTest |
| رقم الانضمام: |
edsbas.A379E633 |
| قاعدة البيانات: |
BASE |
