دورية أكاديمية
Strategies implemented in hemotherapy services to increase blood donation ; Estrategias incorporadas en hemocentros para el incremento de la donación de sangre ; Estratégias implementadas em hemocentros para aumento da doação de sangue
| العنوان: | Strategies implemented in hemotherapy services to increase blood donation ; Estrategias incorporadas en hemocentros para el incremento de la donación de sangre ; Estratégias implementadas em hemocentros para aumento da doação de sangue |
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| المؤلفون: | Carlesso, Leticia, Santos, Cristiane Ferreira dos, Guimarães, Rosane de Fátima da Silva, Silva, Suzel Lima da, Viero, Viviani, Vieira, Silvani Vargas, Girardon-Perlini, Nara Marilene Oliveira |
| المصدر: | Brazilian Journal in Health Promotion; Vol. 30 No. 2 (2017) ; Revista Brasileña en Promoción de la Salud; Vol. 30 Núm. 2 (2017) ; Revista Brasileira em Promoção da Saúde; v. 30 n. 2 (2017) ; 1806-1230 |
| بيانات النشر: | Universidade de Fortaleza |
| سنة النشر: | 2017 |
| المجموعة: | Portal de Periódicos da Universidade de Fortaleza |
| مصطلحات موضوعية: | Hemotherapy Service, Blood, Blood Donors, Blood Banks, Servicio de Hemoterapia, Sangre, Donantes de Sangre, Bancos de Sangre, Serviço de Hemoterapia, Sangue, Doadores de Sangue, Bancos de Sangue |
| الوصف: | Objective: To assess the effectiveness of social marketing and user embracement strategies developed in a hemotherapy service and to assess the restrained demand for blood and blood components in a reference hospital before and after the actions. Methods: This is a quantitative comparative study carried out in a hemotherapy service and in a hemotherapy service of a reference hospital in the city of Santa Maria, Rio Grande do Sul, Brazil, between September and December of 2015. The strategies included social marketing through the sending of letters and e-mails and phone calls to people who could give blood again. User embracement consisted in welcoming users by showing them an information booklet. Data obtained from the database, particularly records of transfusions requested and performed, were used to compare the number of donations performed before and after the actions with data of the previous year using descriptive statistics and Student’s t test. Results: The overall number of donations increased, especially in the last month when the interventions were performed (p=0.0397). The average number of voluntary blood donations decreased from 237 donations/month in 2014 to 222 donations/month in 2015. The average number of voluntary apheresis donations of platelets increased from 11 donations/month in 2014 to 17 donations/month in 2015. Conclusion: The strategies implemented during the research period were effective in increasing apheresis donation of platelets, but had no positive effects on whole-blood donation. ; Objetivo: Verificar la efectividad de las estrategias de marketing social y de acogida desarrolladas en un hemocentro y verificar la demanda reprimida de sangre y hemocomponentes de un hospital de referencia antes y después de las acciones realizadas. Métodos: Se trata de un estudio comparativo de abordaje cuantitativo realizado en un hemocentro y en el servicio de hemoterapia de un hospital de referencia en el municipio de Santa María, RS, Brasil, entre septiembre y diciembre de 2015. Las ... |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf |
| اللغة: | Portuguese English |
| العلاقة: | https://periodicos.unifor.br/RBPS/article/view/5873/pdfTest; https://periodicos.unifor.br/RBPS/article/view/5873/pdf_1Test; https://periodicos.unifor.br/RBPS/article/view/5873Test |
| DOI: | 10.5020/18061230.2017.p213 |
| الإتاحة: | https://doi.org/10.5020/18061230.2017.p213Test https://periodicos.unifor.br/RBPS/article/view/5873Test |
| حقوق: | Copyright (c) 2017 Revista Brasileira em Promoção da Saúde |
| رقم الانضمام: | edsbas.6C4EECBB |
| قاعدة البيانات: | BASE |
| DOI: | 10.5020/18061230.2017.p213 |
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