التفاصيل البيبلوغرافية
| العنوان: |
The Impact of Bed and Breakfast Atmosphere, Customer Experience, and Customer Value on Customer Voluntary Performance: A Survey in Taiwan |
| المؤلفون: |
Chen, Jui-Lung |
| المساهمون: |
圖書館 |
| سنة النشر: |
2015 |
| المجموعة: |
National Chin-Yi University Institutional Repository (NCUTIR) |
| مصطلحات موضوعية: |
atmosphere, customer experience, customer value, customer voluntary performance, structural equation modeling |
| الوصف: |
This study aimed to explore the relationship between bed and breakfast (B&B) atmosphere, customer experience, customer value, and customer voluntary performance. A survey targeted at B&B lodgers in Taiwan was launched and a theoretical hypothesis model was examined using confirmatory factor analysis, reliability analysis, and structural equation modeling. The research results showed that the B&B atmosphere had a positive influence on customer experience and customer value. Furthermore, customer experience was positively correlated with customer value and customer voluntary performance. Finally, some strategic suggestions on the operation and management of B&B enterprises were provided in this paper. |
| نوع الوثيقة: |
other/unknown material |
| وصف الملف: |
399576 bytes; application/pdf |
| اللغة: |
English |
| العلاقة: |
Asia Pacific Journal of Tourism Research, 20(5), 541-562; http://140.128.95.1/handle/987654321/5942Test; http://140.128.95.1/bitstream/987654321/5942/2/TheTest Impact of Bed and Breakfast Atmosphere, Customer Experience, and Customer Value on Customer Voluntary Performance：A Survey in Taiwan.pdf |
| الإتاحة: |
http://140.128.95.1/handle/987654321/5942Test
http://140.128.95.1/bitstream/987654321/5942/2/TheTest Impact of Bed and Breakfast Atmosphere, Customer Experience, and Customer Value on Customer Voluntary Performance：A Survey in Taiwan.pdf |
| رقم الانضمام: |
edsbas.D2652674 |
| قاعدة البيانات: |
BASE |
