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1
المؤلفون: Papangeli, Dimitra, Martell, Ella, Sorle, Michaela
مصطلحات موضوعية: Strategic Brand Management, Kapferer’s Brand Identity Prism, Brand, Gaming Industry, Blizzard Entertainment, Online Community, Online Brands, Online Game Brands, Business and Economics
وصف الملف: application/pdf
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2
المؤلفون: Naderi, Rebin, O’Riordan, William, Pine, Emelie, Constantin, Catalina
مصطلحات موضوعية: Consumer Involvement, Brand Identity Prism, Oatly, Alpro, Business and Economics
وصف الملف: application/pdf
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3
مصطلحات موضوعية: brand identity, brand experience, Lush, brand identity prism, Business and Economics
وصف الملف: application/pdf
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4
المؤلفون: Mihailova, Darja
مصطلحات موضوعية: environmental justice, eco-gentrification, Sustainability Prism Model, postindustrial city, Earth and Environmental Sciences
وصف الملف: application/pdf
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5
المؤلفون: Gralberg, Julia, Olsson, Oliver, Winther Johansen, Jacob
مصطلحات موضوعية: Brand Alignment, Brand management, Brand Identity, Brand Loyalty, Online Brand Community, Social Media, Net Promoter Score, Brand Identity Prism with a sense of community, Management of enterprises, Företagsledning, management, Business and Economics
وصف الملف: application/pdf