دورية أكاديمية
Antecedents of symmetry in physicians’ prescription behavior: evidence from SEM-based multivariate approach /
| العنوان: | Antecedents of symmetry in physicians’ prescription behavior: evidence from SEM-based multivariate approach / |
|---|---|
| المؤلفون: | Ahmed, Rizwan Raheem, Channar, Zahid Ali, Soomro, Riaz Hussain, Vveinhardt, Jolita, Streimikiene, Dalia, Parmar, Vishnu |
| المصدر: | Symmetry., Basel : MDPI, 2018, vol. 10, 721, p. [1-26]. ; ISSN 2073-8994 ; eISSN 2073-8994 |
| سنة النشر: | 2018 |
| المجموعة: | LSU VL (Lithuanian Sports University Virtual Library) / LSU VB (Lietuvos sporto universitetas virtualią biblioteką) |
| مصطلحات موضوعية: | pharmaceutical marketing, physicians’ symmetrical prescription behavior, corporate image, exploratory factor analysis, confirmatory factor analysis, SEM-based multivariate approach |
| الوصف: | The aim of this paper is to examine the direct impact of marketing and medical tools on the symmetry of physicians’ prescription behavior in the context of the Pakistani healthcare sector. This research also investigates the moderating influence of corporate image and customer relationship in an association of marketing & medical tools, and the symmetry of physicians’ prescription behavior. The survey involved a research sample of 740 physicians, comprising 410 general practitioners and 330 specialists. A series of multivariate approaches such as exploratory factor analysis, confirmatory factor analyses, and conditional process analysis are employed. The findings of the study showed that marketing & medical tools have a direct, positive, and significant influence on physicians’ symmetrical prescription behavior. Corporate image and customer relationship have also a significant impact as moderating variables between marketing & medical tools, and the symmetry of prescription behavior of physicians. The outcomes of this research are beneficial to marketers and medical managers in the pharmaceutical industry. |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf |
| اللغة: | English |
| العلاقة: | https://vb.lsu.lt/object/elaba:32726051/32726051.pdfTest; https://vb.lsu.lt/LSU:ELABAPDB32726051&prefLang=en_USTest |
| الإتاحة: | https://doi.org/10.3390/sym10120721Test https://vb.lsu.lt/LSU:ELABAPDB32726051&prefLang=en_USTest |
| حقوق: | info:eu-repo/semantics/openAccess |
| رقم الانضمام: | edsbas.5BF54F4F |
| قاعدة البيانات: | BASE |
| الوصف غير متاح. |