مؤتمر
Software startup education : gamifying growth hacking
| العنوان: | Software startup education : gamifying growth hacking |
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| المؤلفون: | Kemell, Kai-Kristian, Feshchenko, Polina, Himmanen, Joonas, Hossain, Abrar, Jameel, Furqan, Puca, Raffaele Luigi, Vitikainen, Teemu, Kultanen, Joni, Risku, Juhani, Impiö, Johannes, Sorvisto, Anssi, Abrahamsson, Pekka |
| المساهمون: | Smolander, Kari, Grünbacher, Paul, Hyrynsalmi, Sami, Jansen, Slinger |
| بيانات النشر: | ACM |
| سنة النشر: | 2019 |
| المجموعة: | JYX - Jyväskylä University Digital Archive / Jyväskylän yliopiston julkaisuarkisto |
| مصطلحات موضوعية: | software, startup, education, gamifying, hacking, pelillistäminen, koulutus, markkinoinnin suunnittelu, ohjelmistoala, startup-yritykset |
| الوصف: | Startups seek to create highly scalable business models. For startups, growth is thus vital. Growth hacking is a marketing strategy advocated by various startup practitioner experts. It focuses on using low cost practices while utilizing existing platforms in creative ways to gain more users for the service. Though topics related to growth hacking such as marketing on a general level have been extensively studied in the past, growth hacking as a practitioner-born topic has not seen much interest among the academia. To both spark interest in growth hacking, and to facilitate teaching growth hacking in the academia, we present two board games intended to serve as an engaging introduction to growth hacking for students. ; peerReviewed |
| نوع الوثيقة: | conference object report |
| وصف الملف: | application/pdf; 25-30; fulltext |
| اللغة: | English |
| ردمك: | 978-1-4503-6854-4 1-4503-6854-9 |
| العلاقة: | IWSiB 2019 : Proceedings of the 2nd ACM SIGSOFT International Workshop on Software-Intensive Business : Start-ups, Platforms, and Ecosystems; ACM SIGSOFT International Workshop on Software-intensive Business; Kemell, K.-K., Feshchenko, P., Himmanen, J., Hossain, A., Jameel, F., Puca, R. L., Vitikainen, T., Kultanen, J., Risku, J., Impiö, J., Sorvisto, A., & Abrahamsson, P. (2019). Software startup education : gamifying growth hacking. In K. Smolander, P. Grünbacher, S. Hyrynsalmi, & S. Jansen (Eds.), IWSiB 2019 : Proceedings of the 2nd ACM SIGSOFT International Workshop on Software-Intensive Business : Start-ups, Platforms, and Ecosystems (pp. 25-30). ACM. https://doi.org/10.1145/3340481.3342734Test; CONVID_32271462; URN:NBN:fi:jyu-201912115188; http://urn.fi/URN:NBN:fi:jyu-201912115188Test |
| الإتاحة: | http://urn.fi/URN:NBN:fi:jyu-201912115188Test |
| حقوق: | In Copyright ; © 2019 ACM ; openAccess ; http://rightsstatements.org/page/InC/1.0/?language=enTest |
| رقم الانضمام: | edsbas.23F0C5DC |
| قاعدة البيانات: | BASE |
| ردمك: | 9781450368544 1450368549 |
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