التفاصيل البيبلوغرافية
| العنوان: |
The Use of Nostalgia in Advertising: Semiotic Analysis of a Television Commercial |
| المؤلفون: |
BOERO, M |
| المساهمون: |
Boero, M |
| سنة النشر: |
2022 |
| المجموعة: |
IRIS Universita degli Studi di Teramo |
| مصطلحات موضوعية: |
Semiotics, Advertising, Emotions, Nostalgia, Text Analysis |
| الوصف: |
This paper analyzesthe connection between emotions and communication through a semiotic analysis of the passion of nostalgia in commercial advertising. Specifically, on the one hand, this work recalls some of the definitions and descriptive categories of nostalgia (classical nostalgia/postmodern nostalgia, historical nostalgia/personal nostalgia). On the other hand, it analyzes from a semiotic point of view a case of nostalgic advertising in the field of technology, an audiovisual commercial by Telecom Italia that appeals to consumers’ emotions to stimulate an intense nostalgia feeling for the past |
| نوع الوثيقة: |
article in journal/newspaper |
| اللغة: |
English |
| العلاقة: |
journal:FILOSOFI(E) SEMIOTICHE; https://hdl.handle.net/11575/130409Test |
| الإتاحة: |
https://hdl.handle.net/11575/130409Test |
| رقم الانضمام: |
edsbas.606C34CD |
| قاعدة البيانات: |
BASE |
