كتاب
Digital Marketing in Cultural Heritage
| العنوان: | Digital Marketing in Cultural Heritage |
|---|---|
| المؤلفون: | Francesco Carignani, Laura Clemente, Gesualda Iodice, Francesco Bifulco |
| المساهمون: | Amandeep Singh, Sandhir Sharma, Amrinder Singh, Murat Unanoglu, Sanjay Taneja, Carignani, Francesco, Clemente, Laura, Iodice, Gesualda, Bifulco, Francesco |
| بيانات النشر: | IGI Global |
| سنة النشر: | 2023 |
| المجموعة: | IRIS Università degli Studi di Napoli Federico II |
| الوصف: | The contemporary cultural scenario is called upon to face challenges deriving from the intersection between social and technological variables, and to develop new strategic trajectories capable of stimulating the interest and involvement of a new audience of digital natives. If assisted with effective marketing strategies, metaverse and virtual platforms can become a fundamental strategic tool for cultural players to build a lasting and solid relationship with their reference stakeholders and with a new target audience. This chapter analyses the role that digital and immersive technologies can have in increasing participation and engagement of young adult customers. |
| نوع الوثيقة: | book part |
| اللغة: | unknown |
| العلاقة: | info:eu-repo/semantics/altIdentifier/isbn/9781668483121; info:eu-repo/semantics/altIdentifier/isbn/9781668483145; ispartofbook:Cultural Marketing and Metaverse for Consumer Engagement; firstpage:142; lastpage:163; numberofpages:22; serie:ADVANCES IN MARKETING, CUSTOMER RELATIONSHIP MANAGEMENT, AND E-SERVICES BOOK SERIES; https://hdl.handle.net/11588/917618Test; info:eu-repo/semantics/altIdentifier/scopus/2-s2.0-85162733840; https://www.igi-global.com/book/cultural-marketing-metaverse-consumer-engagement/313039Test |
| DOI: | 10.4018/978-1-6684-8312-1 |
| الإتاحة: | https://doi.org/10.4018/978-1-6684-8312-1Test https://hdl.handle.net/11588/917618Test https://www.igi-global.com/book/cultural-marketing-metaverse-consumer-engagement/313039Test |
| رقم الانضمام: | edsbas.9C7DEB90 |
| قاعدة البيانات: | BASE |
| DOI: | 10.4018/978-1-6684-8312-1 |
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