دورية أكاديمية
Information on Online Promotion Strategies Based on Go-Food Applications in Creating Marketing Effectiveness
| العنوان: | Information on Online Promotion Strategies Based on Go-Food Applications in Creating Marketing Effectiveness |
|---|---|
| المؤلفون: | Hermiyetti, Hermiyetti, Dewi, Luh Komang Candra, Dharmawan, Donny, Junaedi, I Wayan Junaedi, Utami, Eva Yuniarti |
| المصدر: | International Journal of Artificial Intelligence Research; Vol 7, No 1.1 (2023) ; 2579-7298 ; 10.29099/ijair.v7i1.1 |
| بيانات النشر: | STMIK Dharma Wacana |
| سنة النشر: | 2023 |
| المجموعة: | International Journal of artificial intelligence research (IJAIR) |
| مصطلحات موضوعية: | Online, Go-Food, Strategi Promosi, Kuliner, UMKM |
| الوصف: | The research aims to explore the effectiveness of online promotion strategies through the Go-Food application for culinary MSMEs in Jakarta. This research explores the benefits and disadvantages of using online promotional strategies through the Go-Food application. Effectiveness is measured by the number of advantages obtained compared to the losses experienced. The research method is a case study with a qualitative approach. Data collection techniques were carried out using interviews, observation, documentation and literature study. The number of informants studied was 5 informants. The research results show that the online promotion strategy through the Go-Food application has benefits: increasing the number of consumers, expanding the market, increasing income, as a promotional medium, time efficiency and increasing credibility, while the disadvantages can be overcome by technological development carried out in the Go-Food application. Thus, the advantages of using an online promotion strategy through the Go-Food application outweigh the disadvantages, so it can be concluded that the online promotion strategy through the Go-Food application is effective for culinary MSMEs. |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf |
| اللغة: | English |
| العلاقة: | http://ijair.id/index.php/ijair/article/view/1091/pdfTest; http://ijair.id/index.php/ijair/article/view/1091Test |
| DOI: | 10.29099/ijair.v7i1.1.1091 |
| الإتاحة: | https://doi.org/10.29099/ijair.v7i1.1.109110.29099/ijair.v7i1.1Test http://ijair.id/index.php/ijair/article/view/1091Test |
| حقوق: | Copyright (c) 2023 Hermiyetti - - ; https://creativecommons.org/licenses/by-sa/4.0Test |
| رقم الانضمام: | edsbas.9426E828 |
| قاعدة البيانات: | BASE |
| DOI: | 10.29099/ijair.v7i1.1.1091 |
|---|