An exploratory study of Muslim consumers’ halal meat purchasing intentions in Norway
| العنوان: | An exploratory study of Muslim consumers’ halal meat purchasing intentions in Norway |
|---|---|
| المؤلفون: | David L. Hopkins, Tormod Ådnøy, Muhammad Azher Bhatti, Peter Wynn, Shakar Aslam, Lars Olav Eik, Ryan H.L. Ip, Geir Steinheim, Mari Øvrum Gaarder, Sosheel Godfrey, Reinert Horneland |
| المصدر: | Charles Sturt University Acta agriculturæ Scandinavica. Section A, Animal science |
| مصطلحات موضوعية: | education.field_of_study, Market share, Population, Exploratory research, food and beverages, social sciences, Norwegian, humanities, Purchasing, language.human_language, Food Animals, Red Meat Consumption, Per capita, language, Halal meat, Animal Science and Zoology, Business, Socioeconomics, education, Halal butcher |
| الوصف: | Although Norway is the largest sheep meat producer in Scandinavia and Norwegian Muslims are expected to double in population in the next decade, the overall local per capita red meat consumption is still low. Meanwhile, Norwegian Muslims’ purchasing preferences on lamb meat products have not been investigated. This paper presents the results of a choice-based conjoint survey which would help stakeholders to understand the niche Muslim immigrant halal meat market and potentially increase meat consumption. Post-hoc market segmentation was performed using latent class analysis, and factors affecting consumers’ purchase intentions were studied within each segment. Results show that purchasing halal meat from a butcher was the top preference while there was a higher willingness to purchase from national supermarkets among younger second-generation Pakistanis. In order to benefit from niche halal meat market, Norwegian supermarkets are recommended to adapt some of the services that halal butchers are offering to their consumers. |
| وصف الملف: | application/pdf |
| الوصول الحر: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9208870aa3e7c0257d0e576c08e36df7Test https://researchoutput.csu.edu.au/en/publications/e797aefc-a0b2-4f74-b63e-92b8a035638fTest |
| حقوق: | OPEN |
| رقم الانضمام: | edsair.doi.dedup.....9208870aa3e7c0257d0e576c08e36df7 |
| قاعدة البيانات: | OpenAIRE |
| الوصف غير متاح. |