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1
المؤلفون: D. Eric Boyd, F. Javier Sese, Sebastian Tillmanns
المصدر: Journal of the Academy of Marketing Science. 51:658-674
مصطلحات موضوعية: Marketing, Economics and Econometrics, Business and International Management
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::e70d1ff5b2193c21adde7fb68f1d7384Test
https://doi.org/10.1007/s11747-022-00902-6Test -
2
المؤلفون: Brian P. Brown, Jodie L. Ferguson, D. Eric Boyd
المصدر: Journal of Business & Industrial Marketing. 35:602-611
مصطلحات موضوعية: Marketing, Conceptualization, Supply chain, 05 social sciences, Moral intensity, 0502 economics and business, Normative, Corporate social responsibility, 050211 marketing, Business, Business and International Management, Positive economics, Social responsibility, 050203 business & management, Corporate social irresponsibility
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3
المؤلفون: Theresa B. Clarke, Robert E. Spekman, D. Eric Boyd
المصدر: Journal of Brand Management. 21:516-531
مصطلحات موضوعية: Marketing, Social network, business.industry, Strategy and Management, Brand awareness, media_common.quotation_subject, Advertising, Brand loyalty, Brand management, Marketing management, Employer branding, Brand equity, business, Empowerment, ComputingMilieux_MISCELLANEOUS, media_common
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::0e85f6dbbc4c65892720bf44da3bc425Test
https://doi.org/10.1057/bm.2014.20Test -
4
المؤلفون: Brian P. Brown, D. Eric Boyd
المصدر: Journal of the Academy of Marketing Science. 40:659-672
مصطلحات موضوعية: Marketing, Economics and Econometrics, Return on marketing investment, Digital marketing, business.industry, Innovation management, Marketing mix, Marketing strategy, Marketing management, Licensee, Business and International Management, business, Marketing research
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::0bf1243a11dd525d10e326835156cab5Test
https://doi.org/10.1007/s11747-011-0262-5Test -
5
المؤلفون: Rajesh Chandy, Marcus Cunha, D. Eric Boyd
المصدر: Business Strategy Review. 21:42-45
مصطلحات موضوعية: Economics, Econometrics and Finance (miscellaneous), Value (economics), Economics, Business, Management and Accounting (miscellaneous), Marketing
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::c9da235ba0b202a94eecf2555a3f5716Test
https://doi.org/10.1111/j.1467-8616.2010.00683.xTest -
6
المؤلفون: Kenneth D. Bahn, D. Eric Boyd
المصدر: Journal of Retailing. 85:288-297
مصطلحات موضوعية: Marketing, Attractiveness, Information processing theory, Perspective (graphical), Information processing, Context (language use), Business, Product (category theory)
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::549d7380ae716f3710085e9ccfb433b9Test
https://doi.org/10.1016/j.jretai.2009.05.008Test -
7
المؤلفون: D. Eric Boyd, Robert E. Spekman
المصدر: Journal of the Academy of Marketing Science. 36:488-500
مصطلحات موضوعية: Marketing, Economics and Econometrics, Leverage (finance), Alliance, Value creation, Business, Business and International Management, Market value, Stock (geology), Industrial organization
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::24467ac155554c7699b50b3f6d12564cTest
https://doi.org/10.1007/s11747-008-0108-yTest -
8
المؤلفون: D. Eric Boyd
المصدر: Journal of Consumer Marketing. 13:26-34
مصطلحات موضوعية: Marketing, Return on marketing investment, Business-to-government, Digital marketing, business.industry, ComputingMilieux_LEGALASPECTSOFCOMPUTING, Marketing mix, Marketing strategy, Marketing management, Business, Business and International Management, Telecommunications, Marketing research, Relationship marketing
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9رسالة جامعية
المؤلفون: Jennings, Laura Ann
المساهمون: D. Eric. Boyd, Steve Hertzenberg, William Faranda
المصدر: Senior Honors Projects, 2010-2019
وصف الملف: application/pdf
العلاقة: https://commons.lib.jmu.edu/honors201019/432Test; https://commons.lib.jmu.edu/context/honors201019/article/1461/viewcontent/jenninla_honors_04_15_2014_01.pdfTest
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10رسالة جامعية
المؤلفون: Pollhammer, Kelly Anne
المساهمون: D. Eric. Boyd, W. Val Larsen, Theresa B. Clarke
المصدر: Senior Honors Projects, 2010-2019
وصف الملف: application/pdf
العلاقة: https://commons.lib.jmu.edu/honors201019/463Test; https://commons.lib.jmu.edu/context/honors201019/article/1492/viewcontent/pollhaka_honors_04_09_2014.pdfTest