المؤلفون: Holkkola, Matilda, Paananen, Tiina, Frank, Lauri, Kemppainen, Tiina, Makkonen, Markus

المساهمون: Pucihar, Andreja, Kljajić Borštnar, Mirjana, Bons, Roger, Ongena, Guido, Heikkilä, Marikka, Vidmar, Doroteja

مصطلحات موضوعية: QR codes, brick-and-mortar, omnichannel, customer experience, store environment, cyber-physical, B&M, retail, digitaalinen markkinointi, QR-koodit, asiakaskokemus, monikanavaisuus, vaateliikkeet, verkkokauppa, kivijalkaliikkeet, vähittäiskauppa

وصف الملف: application/pdf; 319-334; fulltext

العلاقة: 36th Bled eConference : Digital Economy and Society : The Balancing Act for Digital Innovation in Times of Instability; https://press.um.si/index.php/ump/catalog/book/786Test; Bled eConference; 206/31/2020; Business Finland; Holkkola, M., Paananen, T., Frank, L., Kemppainen, T., & Makkonen, M. (2023). How Do QR Codes Enhance Customer Experience? : Omnichannel Customer Experiences in a Brick-and-Mortar Fashion Store. In A. Pucihar, M. Kljajić Borštnar, R. Bons, G. Ongena, M. Heikkilä, & D. Vidmar (Eds.), 36th Bled eConference : Digital Economy and Society : The Balancing Act for Digital Innovation in Times of Instability (pp. 319-334). University of Maribor. https://doi.org/10.18690/um.fov.4.2023.20Test; CONVID_183941388; URN:NBN:fi:jyu-202307114490; http://urn.fi/URN:NBN:fi:jyu-202307114490Test

الإتاحة: http://urn.fi/URN:NBN:fi:jyu-202307114490Test

المؤلفون: Holkkola, Matilda, Nyrhinen, Jussi, Makkonen, Markus, Frank, Lauri, Karjaluoto, Heikki, Wilska, Terhi-Anna

مصطلحات موضوعية: omnichannel, cross-channel, showrooming, omnichannel self-efficacy, multichannel self-efficacy, channel integration, revisit intention, loyalty, brick-and-mortar store, research shopping, verkkokauppa, asiakasuskollisuus, asiakaskokemus, vähittäiskauppa, kivijalkaliikkeet, monikanavaisuus

وصف الملف: application/pdf; fulltext

العلاقة: MCIS 2023 : Proceedings of the 15th Mediterranean Conference on Information Systems; https://aisel.aisnet.org/mcis2023/6Test/; XXX; Mediterranean Conference on Information Systems; 206/31/2020; Business Finland; Holkkola, M., Nyrhinen, J., Makkonen, M., Frank, L., Karjaluoto, H., & Wilska, T.-A. (2023). Showrooming Behavior, Omnichannel Self-Efficacy, and Perceived Channel Integration as Antecedents of Revisit Intention. In MCIS 2023 : Proceedings of the 15th Mediterranean Conference on Information Systems (Article 6). Association for Information Systems. https://aisel.aisnet.org/mcis2023/6Test/; CONVID_197583052; URN:NBN:fi:jyu-202403262627; http://urn.fi/URN:NBN:fi:jyu-202403262627Test

الإتاحة: http://urn.fi/URN:NBN:fi:jyu-202403262627Test

المؤلفون: Paananen, Tiina, Holkkola, Matilda, Makkonen, Markus, Frank, Lauri, Kemppainen, Tiina

المساهمون: Pucihar, Andreja, Kljajić Borštnar, Mirjana, Bons, Roger, Ongena, Guido, Heikkilä, Marikka, Vidmar, Doroteja

مصطلحات موضوعية: QR codes, omnichannel, channel, retail, customer perspective, commerce, QR code, barriers, usage barrier, brick-and-mortar store, B&M, Finland, digitaalinen markkinointi, QR-koodit, asiakaskokemus, monikanavaisuus, vaateliikkeet, verkkokauppa, kivijalkaliikkeet, vähittäiskauppa

وصف الملف: application/pdf; 171-188; fulltext

العلاقة: 36th Bled eConference : Digital Economy and Society : The Balancing Act for Digital Innovation in Times of Instability; https://press.um.si/index.php/ump/catalog/book/786Test; Bled eConference; 206/31/2020; Business Finland; Paananen, T., Holkkola, M., Makkonen, M., Frank, L., & Kemppainen, T. (2023). Customers’ QR Code Usage Barriers in a Brick-and-Mortar Store : A Qualitative Study. In A. Pucihar, M. Kljajić Borštnar, R. Bons, G. Ongena, M. Heikkilä, & D. Vidmar (Eds.), 36th Bled eConference : Digital Economy and Society : The Balancing Act for Digital Innovation in Times of Instability (pp. 171-188). University of Maribor. https://doi.org/10.18690/um.fov.4.2023.11Test; CONVID_183934822; URN:NBN:fi:jyu-202307114492; http://urn.fi/URN:NBN:fi:jyu-202307114492Test

الإتاحة: http://urn.fi/URN:NBN:fi:jyu-202307114492Test

المؤلفون: NARASIMHAN, Anuradha

المصدر: Dissertations and Theses Collection (Open Access)

مصطلحات موضوعية: Omnichannel Retailing, eCommerce, Brick-and-Mortar Retail, Channel Management, Fashion Industry, Retailing Framework, Omnichannel, COVID-19, Marketing

وصف الملف: application/pdf

العلاقة: https://ink.library.smu.edu.sg/etd_coll/408Test; https://ink.library.smu.edu.sg/context/etd_coll/article/1406/viewcontent/Anuradha_Narasimhan_PhD_Dissertation_Final_2022.pdfTest

الإتاحة: https://ink.library.smu.edu.sg/etd_coll/408Test
https://ink.library.smu.edu.sg/context/etd_coll/article/1406/viewcontent/Anuradha_Narasimhan_PhD_Dissertation_Final_2022.pdfTest

المؤلفون: Berman, Barry, Thelen, Shawn

المصدر: International Journal of Retail & Distribution Management, 2018, Vol. 46, Issue 7, pp. 598-614.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/IJRDM-08-2016-0131Test

المؤلفون: Marmol, Mage, Fernández Alarcón, Vicenç

مصطلحات موضوعية: Àrees temàtiques de la UPC::Economia i organització d'empreses, Electronic commerce, Industrial marketing, Consumers -- Attitudes, Omnichannel, Multichannel, Purchase process, Customer experience, Purchase intention, Webrooming, Showrooming, M-commerce, Bricks and clicks, Brick-and-mortar, Comerç electrònic, Màrqueting industrial, Consumidors -- Actituds

وصف الملف: 15 p.; application/pdf

العلاقة: Marmol, M.; Fernández Alarcón, V. Trigger factors in brick and click shopping. "Intangible Capital", Maig 2019, vol. 15, núm. 1, p. 57-71.; http://hdl.handle.net/2117/170658Test; B-33375-2004

الإتاحة: http://hdl.handle.net/2117/170658Test

المؤلفون: Neurauter, Clemens

المساهمون: Rajsingh, Peter

مصطلحات موضوعية: Retail, Grocery, Grocery stores, Brick-and-mortar stores, Omnichannel, Artificial Intelligence, Machine learning, Retalho, Mercearia, Mercearias, Lojas de tijolo e morte, Inteligência Artificial, Aprendizagem de máquinas, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

العلاقة: http://hdl.handle.net/10400.14/40760Test; 203132599

الإتاحة: http://hdl.handle.net/10400.14/40760Test

المؤلفون: Rabb, Jacqueline

المصدر: Walden Dissertations and Doctoral Studies

مصطلحات موضوعية: Brick and Mortar, Marketing, Omnichannel, Revitalization, Small Business, Small Town, Business

وصف الملف: application/pdf

العلاقة: https://scholarworks.waldenu.edu/dissertations/13703Test; https://scholarworks.waldenu.edu/context/dissertations/article/14974/viewcontent/Rabb_waldenu_0543D_28181.pdfTest

الإتاحة: https://scholarworks.waldenu.edu/dissertations/13703Test
https://scholarworks.waldenu.edu/context/dissertations/article/14974/viewcontent/Rabb_waldenu_0543D_28181.pdfTest

المؤلفون: Olivia Johnson, Stefanie Ann Ramirez

المصدر: International Journal of Retail & Distribution Management. 49:81-103

مصطلحات موضوعية: Marketing, 05 social sciences, Perspective (graphical), Context (language use), Advertising, Brick and mortar, Purchasing, Risk perception, Omnichannel, Retail sales, 0502 economics and business, 050211 marketing, Product (category theory), Business and International Management, Psychology, 050203 business & management

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::4a0586c560348095c2338f4a7e364d81Test
https://doi.org/10.1108/ijrdm-03-2020-0085Test

المؤلفون: Ervasti, Mari, Isomursu, Minna, Mäkelä, Satu-Marja

المصدر: Ervasti , M , Isomursu , M & Mäkelä , S-M 2014 , Enriching everyday experience with a digital service : Case study in rural retail store . in The 27th Bled eConference eEcosystems : Research Volume . Fakulteta za organizacijske vede Kranj, Založba Moderna organizacija , 27th Bled eConference , Bled , Slovenia , 1/06/14 . < http://domino.fov.uni-mb.si/proceedings.nsf/Proceedings/0375004CB4AEC84AC1257CF5002C6CAF/?opendocumentTest >

مصطلحات موضوعية: retail, case study, digital service, omnichannel, brick-and-mortar store, Web stores, customer experience

العلاقة: https://cris.vtt.fi/en/publications/b68b2677-2ba4-4e2c-a11e-b1a7807f7d41Test; urn:ISBN:978-9-6123-2276-2

الإتاحة: https://cris.vtt.fi/en/publications/b68b2677-2ba4-4e2c-a11e-b1a7807f7d41Test
http://domino.fov.uni-mb.si/proceedingsTest
http://domino.fov.uni-mb.si/proceedings.nsf/Proceedings/0375004CB4AEC84AC1257CF5002C6CAF/?opendocumentTest