المؤلفون: Ballantyne, David, Frow, Pennie, Varey, Richard J., Payne, Adrian

المصدر: Industrial Marketing Management ; volume 40, issue 2, page 202-210 ; ISSN 0019-8501

مصطلحات موضوعية: Marketing

الإتاحة: https://doi.org/10.1016/j.indmarman.2010.06.032Test
https://api.elsevier.com/content/article/PII:S001985011000115X?httpAccept=text/xmlTest
https://api.elsevier.com/content/article/PII:S001985011000115X?httpAccept=text/plainTest

المؤلفون: Payne, Adrian, Holt, Sue

المصدر: The Routledge Critical Dictionary of Global Economics ; ISBN 9780415923521 9780203905180

الإتاحة: https://doi.org/10.4324/noe0415923521.ch11Test

المؤلفون: Ballantyne, David, Frow, Pennie, Varey, Richard J., Payne, Adrian

مصطلحات موضوعية: reciprocal value proposition, communicative interaction platform, service-dominant logic, stakeholders of the firm, time-logic of exchange

العلاقة: Industrial Marketing Management; Ballantyne, D., Frow, P., Varey, R.J. & Payne, A. (2010). Value propositions as communication practice: Taking a wider view. Industrial Marketing Management, available online 4 August 2010.; https://hdl.handle.net/10289/4321Test

الإتاحة: https://doi.org/10.1016/j.indmarman.2010.06.032Test
https://hdl.handle.net/10289/4321Test

المؤلفون: Payne, Adrian, Storbacka, Kaj, Frow, Pennie, Knox, Simon

مصطلحات موضوعية: Co-creation, Brand, Experience, Service-dominant logic, Brand relationship experience

العلاقة: Adrian Payne, Kaj Storbacka, Pennie Frow, Simon Knox, Co-creating brands: Diagnosing and designing the relationship experience, Journal of Business Research, Volume 62, Issue 3, Advances in Brand Management, March 2009, Pages 379-389; http://dx.doi.org/10.1016/j.jbusres.2008.05.013Test; http://dspace.lib.cranfield.ac.uk/handle/1826/3230Test

الإتاحة: https://doi.org/10.1016/j.jbusres.2008.05.013Test
http://dspace.lib.cranfield.ac.uk/handle/1826/3230Test

المؤلفون: Sweeney, Jillian, Payne, Adrian, Frow, Pennie, Liu, Dan

المصدر: PsycTESTS Dataset

الإتاحة: https://doi.org/10.1037/t88232-000Test

المؤلفون: Payne, Adrian F., Storbacka, Kaj, Frow, Pennie

المصدر: Journal of the Academy of Marketing Science ; volume 36, issue 1, page 83-96 ; ISSN 0092-0703 1552-7824

مصطلحات موضوعية: Marketing, Economics and Econometrics, Business and International Management

الإتاحة: https://doi.org/10.1007/s11747-007-0070-0Test

المؤلفون: Frow, Pennie, Payne, Adrian

المصدر: Journal of Brand Management ; volume 15, issue 2, page 89-101 ; ISSN 1350-231X 1479-1803

مصطلحات موضوعية: Marketing, Strategy and Management

الإتاحة: https://doi.org/10.1057/palgrave.bm.2550120Test

المؤلفون: Payne, Adrian

المصدر: Journal of Public Affairs ; volume 6, issue 3-4, page 286-297 ; ISSN 1472-3891 1479-1854

الإتاحة: https://doi.org/10.1002/pa.230Test

المؤلفون: Payne, Adrian, Frow, Pennie

المصدر: Journal of Marketing Management ; volume 22, issue 1-2, page 135-168 ; ISSN 0267-257X 1472-1376

الإتاحة: https://doi.org/10.1362/026725706776022272Test

المؤلفون: Poulfelt, Flemming, Payne, Adrian

المصدر: Ethics and Consultancy: European Perspectives ; Issues in Business Ethics ; page 63-81 ; ISSN 0925-6733 ; ISBN 9780792333784 9789401102513

الإتاحة: https://doi.org/10.1007/978-94-011-0251-3_7Test