المؤلفون: Wilkinson, Ian F., Frow, Penny, Payne, Adrian, Young, Louise C., Spanjaard, Daniela, Denize, Sara M., Sharma, Neeru

المساهمون: University of Western Sydney (Host institution), Australian and New Zealand Marketing Academy Conference (Event place), (Editor)

مصطلحات موضوعية: relationship marketing, customer relations, business enterprises, consumers, exploitation, 1505 - Marketing

وصف الملف: print

العلاقة: Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.--1863081445 pp: -

الإتاحة: http://handle.uws.edu.au:8081/1959.7/46065Test
http://www.anzmac.org/app/webroot/conference_archive/2008/_Proceedings/PDF/S20_/Wilkinson%2c%20Frow%2c%20Payne%2c%20Young%20S3%20S5%20P1%20.pdfTest

المؤلفون: Payne, Adrian F.T.

المصدر: Journal of Business Strategy, 1986, Vol. 7, Issue 1, pp. 43-55.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/eb039141Test

المؤلفون: Payne, Adrian

المصدر: Management Decision, 1986, Vol. 24, Issue 6, pp. 16-24.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/eb001420Test

المؤلفون: Knox, Simon, Payne, Adrian, Ryals, Lynette, Maklan, Stan, Peppard, Joe

المصدر: ISBN 9780080490854.

الإتاحة: https://doi.org/10.4324/9780080490854Test

المؤلفون: Payne, Adrian F.

المصدر: Business Horizons. May/Jun88, Vol. 31 Issue 3, p46. 8p. 2 Black and White Photographs, 1 Diagram, 4 Charts.

مصطلحات موضوعية: Marketing management, Corporate culture, Market orientation

المؤلفون: Frow, Pennie, Ngo, Liem Viet, Payne, Adrian

المصدر: Journal of Marketing Management ; volume 30, issue 1-2, page 138-171 ; ISSN 0267-257X 1472-1376

الإتاحة: https://doi.org/10.1080/0267257x.2013.814703Test

المؤلفون: Payne, Adrian, Frow, Penelope

المصدر: Relationship Marketing ; page 299-316 ; ISBN 9783642086229 9783662097458

الإتاحة: https://doi.org/10.1007/978-3-662-09745-8_17Test

المؤلفون: Payne, Adrian

المصدر: Marketing Management ; page 110-122 ; ISBN 9780333777503 9781137266385

الإتاحة: https://doi.org/10.1007/978-1-137-26638-5_8Test

المؤلفون: Payne, Adrian

المصدر: Marketing Management ; page 16-30 ; ISBN 9780333777503 9781137266385

الإتاحة: https://doi.org/10.1007/978-1-137-26638-5_2Test

المؤلفون: Payne, Adrian

المصدر: Handbook of Relationship Marketing ; page 39-68

الإتاحة: https://doi.org/10.4135/9781452231310.n2Test