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1دورية أكاديمية
المؤلفون: Payne, Adrian F.1 a.payne@unsw.edu.au, Storbacka, Kaj2 kstorbacka@nyenrode.nl, Frow, Pennie3 p.frow@econ.usyd.edu.au
المصدر: Journal of the Academy of Marketing Science. Spring2008, Vol. 36 Issue 1, p83-96. 14p.
مصطلحات موضوعية: *CUSTOMER services, *MARKETING research, *VALUE added (Marketing), *CUSTOMER orientation, *CUSTOMER relations, *RELATIONSHIP marketing
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2دورية أكاديمية
المؤلفون: Frow, Pennie1,2 p.frow@econ.usyd.edu.au, Payne, Adrian3,4
المصدر: Journal of Brand Management. Nov2007, Vol. 15 Issue 2, p89-101. 13p. 1 Black and White Photograph, 1 Illustration.
مصطلحات موضوعية: *CUSTOMER services, *CUSTOMER loyalty, *QUALITY of service, *CUSTOMER relations, *MANAGEMENT, *CUSTOMER satisfaction, *BRAND name products, *RETAIL banking, *BRAND equity, *PRODUCT management
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3دورية أكاديمية
المؤلفون: Payne, Adrian, Holt, Sue, Frow, Pennie
المصدر: International Journal of Bank Marketing. 2000, Vol. 18 Issue 6, p258. 16p. 3 Diagrams.
مصطلحات موضوعية: *CUSTOMER services, *FINANCIAL services industry