المؤلفون: Frow, Pennie, Payne, Adrian, Wilkinson, Ian F., Young, Louise

المصدر: Journal of Services Marketing, 2011, Vol. 25, Issue 2, pp. 79-89.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/08876041111119804Test

المؤلفون: Frow, Pennie, Payne, Adrian, Wilkinson, Ian F., Young, Louise C. (R13614)

المساهمون: School of Business (Host institution), Nguyen, Bang (Editor), Simkin, Lyndon (Editor), Canhoto, Ana I. (Editor)

مصطلحات موضوعية: XXXXXX - Unknown, customer relations, management, relationship marketing

وصف الملف: print

العلاقة: Dark Side of CRM: Customers, Relationships and Management--9781138803312--9781315753737 pp: 21-38

الإتاحة: http://handle.uws.edu.au:8081/1959.7/uws:34760Test
http://uwsau.eblib.com.au/patron/FullRecord.aspx?p=3570229Test

المؤلفون: Wilkinson, Ian F., Frow, Penny, Payne, Adrian, Young, Louise C., Spanjaard, Daniela, Denize, Sara M., Sharma, Neeru

المساهمون: University of Western Sydney (Host institution), Australian and New Zealand Marketing Academy Conference (Event place), (Editor)

مصطلحات موضوعية: relationship marketing, customer relations, business enterprises, consumers, exploitation, 1505 - Marketing

وصف الملف: print

العلاقة: Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.--1863081445 pp: -

الإتاحة: http://handle.uws.edu.au:8081/1959.7/46065Test
http://www.anzmac.org/app/webroot/conference_archive/2008/_Proceedings/PDF/S20_/Wilkinson%2c%20Frow%2c%20Payne%2c%20Young%20S3%20S5%20P1%20.pdfTest

المؤلفون: Payne, Adrian F.¹ a.payne@unsw.edu.au, Storbacka, Kaj² kstorbacka@nyenrode.nl, Frow, Pennie³ p.frow@econ.usyd.edu.au

المصدر: Journal of the Academy of Marketing Science. Spring2008, Vol. 36 Issue 1, p83-96. 14p.

مصطلحات موضوعية: *CUSTOMER services, *MARKETING research, *VALUE added (Marketing), *CUSTOMER orientation, *CUSTOMER relations, *RELATIONSHIP marketing

المؤلفون: Payne, Adrian¹, Ballantyne, David², Christopher, Martin¹

المصدر: European Journal of Marketing. 2005, Vol. 39 Issue 7/8, p855-871. 17p.

مصطلحات موضوعية: *STOCKHOLDERS, *STRATEGIC planning, *STAKEHOLDERS, *CUSTOMER relations, *INTEGRATED marketing, *BRAND choice

المؤلفون: Frow, Pennie^1,2 p.frow@econ.usyd.edu.au, Payne, Adrian^3,4

المصدر: Journal of Brand Management. Nov2007, Vol. 15 Issue 2, p89-101. 13p. 1 Black and White Photograph, 1 Illustration.

مصطلحات موضوعية: *CUSTOMER services, *CUSTOMER loyalty, *QUALITY of service, *CUSTOMER relations, *MANAGEMENT, *CUSTOMER satisfaction, *BRAND name products, *RETAIL banking, *BRAND equity, *PRODUCT management