Digital transformation in business and society : theory and cases /
The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best us...
محفوظ في:
| مؤلفون آخرون: | , |
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| الوثيقة: | كتاب إلكتروني |
| اللغة: | English |
| منشور في: |
Cham :
Palgrave Macmillan,
[2020]
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://library.sama.gov.sa/cgi-bin/koha/opac-retrieve-file.pl?id=6b5d28173b34240e265e5e8fd83ac6ea |
| الوسوم: |
إضافة وسم
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| الملخص: | The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management |
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| وصف المادة: | Includes index |
| وصف مادي: | 1 online resource : illustrations |
| ردمك: | 9783030082772 3030082776 |