Competing on thought leadership: HOW GREAT B2B COMPANIES TURN EXPERTISE INTO REVENU/
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| الوثيقة: | كتاب |
| اللغة: | English |
| منشور في: |
Oakton :
Ideapress Publishing,
2022.
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| الطبعة: | 1st ed |
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://library.sama.gov.sa/cgi-bin/koha/opac-retrieve-file.pl?id=a52105af2b6391a2c125c305d120654e |
| الوسوم: |
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جدول المحتويات:
- Part I: The Forces That Have Brought Thought Leadership to the Fore 1 A More Encompassing Definition of ought Leadership 2 Why are Companies Hungry for ought Leadership? Part II: Organizing and Steering Thought Leadership 3 Devising a oughtful ought Leadership Strategy Part III: Creating Breakthrough Ideas 4 Why Content Must Be King 5 Conducting Primary Research to Produce Blockbuster Concepts 6 Developing Exceptional Field Experience-Based Content Part IV: Attracting the Right Audience to Your Content 7 Making Big Ripples in the Global Digital Pond 8 Turning Web Visitors into Prime Prospects: e Power of the Visual Part V: Scaling Expertise 9 Converting ought Leadership into High-Quality Services Part VI: Turbocharging Thought Leadership 10 Turning Company Leaders into Devout Advocates 11 Accelerating the Momentum Epilogue Acknowledgments Endnotes Index