Competing on thought leadership: HOW GREAT B2B COMPANIES TURN EXPERTISE INTO REVENU/
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| الوثيقة: | كتاب |
| اللغة: | English |
| منشور في: |
Oakton :
Ideapress Publishing,
2022.
|
| الطبعة: | 1st ed |
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://library.sama.gov.sa/cgi-bin/koha/opac-retrieve-file.pl?id=a52105af2b6391a2c125c305d120654e |
| الوسوم: |
إضافة وسم
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| LEADER | 01695nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220216064722.0 | ||
| 008 | 220216b ||||| |||| 00| 0 eng d | ||
| 020 | |a 9781646871001 | ||
| 040 | |a SAMA |c SAMA | ||
| 082 | |2 23 |a 658.46 | ||
| 100 | |a Buday, Robert |9 25668 | ||
| 245 | |a Competing on thought leadership: |b HOW GREAT B2B COMPANIES TURN EXPERTISE INTO REVENU/ |c Robert Buday | ||
| 250 | |a 1st ed |b 2022 | ||
| 260 | |a Oakton : |b Ideapress Publishing, |c 2022. | ||
| 300 | |a 1 Online resource (1 volume ; |c 23 cm.) | ||
| 505 | |a Part I: The Forces That Have Brought Thought Leadership to the Fore 1 A More Encompassing Definition of ought Leadership 2 Why are Companies Hungry for ought Leadership? Part II: Organizing and Steering Thought Leadership 3 Devising a oughtful ought Leadership Strategy Part III: Creating Breakthrough Ideas 4 Why Content Must Be King 5 Conducting Primary Research to Produce Blockbuster Concepts 6 Developing Exceptional Field Experience-Based Content Part IV: Attracting the Right Audience to Your Content 7 Making Big Ripples in the Global Digital Pond 8 Turning Web Visitors into Prime Prospects: e Power of the Visual Part V: Scaling Expertise 9 Converting ought Leadership into High-Quality Services Part VI: Turbocharging Thought Leadership 10 Turning Company Leaders into Devout Advocates 11 Accelerating the Momentum Epilogue Acknowledgments Endnotes Index | ||
| 650 | 0 | |9 25649 |a Success in business | |
| 650 | 0 | |9 14126 |a Leadership | |
| 650 | 0 | |a Organizational effectiveness. | |
| 856 | |u http://library.sama.gov.sa/cgi-bin/koha/opac-retrieve-file.pl?id=a52105af2b6391a2c125c305d120654e | ||
| 942 | |2 ddc |c PDF | ||
| 999 | |c 11349 |d 11349 | ||