The Psychology of Financial Consumer Behavior /
This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| الوثيقة: | كتاب إلكتروني |
| اللغة: | English |
| منشور في: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
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| الطبعة: | 1st ed. 2019. |
| سلاسل: | International Series on Consumer Science,
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://library.sama.gov.sa/cgi-bin/koha/opac-retrieve-file.pl?id=6bcccf7d3557c0bb21cc5ff92f68849a |
| الوسوم: |
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جدول المحتويات:
- Chapter1: The Psychological perspective in financial behaviour
- Chapter2: Richness - how much money do we have and how do we think about it?
- Chapter3: Spending money - pleasure or pain? Why some people spend money easily while others have a problem with it?
- Chapter4: Saving and investing
- Chapter5: Loan - needed or wanted?
- Chapter6: Banking, unbanking, and new banking.