Economics for business /

Andrew Gillespie's Economics for Business is the perfect introduction to all of the key economic concepts business students need to know.Crystal clear explanation and a dynamic writing style are complemented by unrivalled learning support to motivate students to get to grips with the fundamenta...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Gillespie, Andrew (مؤلف)
الوثيقة: كتاب
اللغة:English
منشور في: Oxford, United Kingdom : Oxford University Press, [2019]
الموضوعات:
الوصول للمادة أونلاين:http://library.sama.gov.sa/cgi-bin/koha/opac-retrieve-file.pl?id=96f7c285375fcfbf545b12d1ae6b2ccc
الوسوم: إضافة وسم
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جدول المحتويات:
  • What is business?
  • Mission and objectives
  • Managing demand
  • Managing costs
  • How markets works
  • Labour market
  • Do markets work?
  • Different market forms
  • Strategic planning and the economy
  • Strategies for growth
  • Analysing the macro-economic environment
  • Government maro-economic policy and business
  • Global business.